Website audit is a full analysis of a site. The aim of the analysis is to determine why the site is not performing well on search engines. It gives insight on everything fromwebsite content, technical issues and layout.
It is important to know the health of your site in order to rectify any area that could be hampering its current performance. The report will show your site bounce rate, traffic and where it is coming from.
You will have information on certain links or problems with them. At Trendy Mobile Designs, we provide website audits services. We give you these accurate reports; website design audit, social media effectiveness, competitor analysis, website SEO quality audit, to name few.
Website Audit Services
The only way to outrank your competitors is to have a healthy site with no errors. Errors can negatively influence the position of your web pages on search engines. A healthy site is easy to navigate, fully functional and optimized.
You can compare your site to competitors and use the report to your advantage. I would recommend you do a site audit after every 6 months.
- Error Report
Get a complete list of errors that are hindering your website from ranking. Errors can range from internal broken links, duplicate content warnings, 404 errors, poorly designed XML sitemaps and other on-page SEO errors.
Visitors need to get a better user experience. Remove these website errors to give your audience a better user experience and improve your site performance.
- Access your Website Content
Make sure the content is high-quality to make it worth reading. Showcase your knowledge and cover topics that are relevant to your products and services. Include call to actions buttons to increase conversions. The content should be free of grammatical errors.
- On-Page SEO
Page Titles: write attention grabbing titles that will make your audience read the entire content.It should be represented with an H1 header tag.
Keyword Consistency: Your main keyword should bespread over your headings and body of content. It should appear in thefirst 100 words of the content and also in the conclusion. Do not forget to include it in your permalinks and meta descriptions.
Schema:Include schema in your site. It helps search engines understand your website better. This will help in your website ranking higher in search results.
Site Structure: Make sure content flows from one category to the other. The site should be easy to navigate and should not take long to load.
- Social Media
It is important that you integrate social media in your site. It will be easy for people to share your content and this will boost your rankings. Your website should have easily identifiable social icons for Facebook, Twitter, Instagram, YouTube, Quora, etc.
- Mobile Responsiveness
In order to rank very well on search engine, your website should be mobile responsive. Google recommends webmasters to install responsive themes in their sites. It is easier to access these sites on tablets and mobile phones.
Importance of Doing Website Audits
Analysis of your website will give insight as to why your site is performing badly on search engines. You will discover errors, poor content, and broken links that you can fix and improve conversion with your potential customers.
Additionally, you will improve your domain ranking in search results, and this translates to more traffic.
Improved Visibility in Search Results
Connecting your social media accounts, including meta descriptions and title tags in your site will improve visibility in search results.
Discover More Opportunities
Detailed competitor analysis will reveal successful keywords that your competitors are using to attract traffic. You can use similar keywords in your content to increase your traffic. You can increase online engagement by optimizing your content. The audience will share your content if it will provide value to them and is high-quality.
An SEO audit of your site should be your first priority if you are looking to increase traffic to your website. There are a lot of issues that can affect your website’s ranking in search results. They include site errors, keyword stuffing, and poorly written content, to name a few.
In my experience, as an SEO expert with several websites, you need to fix these issues in order to ensure optimal performance.You can count on Trendy Mobile Designs to help you maintain a strong online presence with a healthy website.