Local business SEO is an effective way to market a local business online. It helps a business to market its products and services through a variety of methods.You need to have a website which will give you an opportunity to target your audience.
Local SEO is powerful for small business because many people use the internet to find local information, product or service online. If your business is optimized for the query terms, you will be getting a lot of traffic that has your potential customers.
Optimizing your website is also about making sure people are able to locate you in real life. Make sure you optimize for your city name and address.
Best Practice Local SEO Tactics
1. Optimize for Google My Business
To thrive in local search, you need to practice some local SEO tactics. First and foremost, you need to claim, verify and complete your business profile in Google my business.
Most SEO professionals start at this place and there is a good reason for that. Google my Business is free to register. It offers a platform for brands seeking local exposure. Take advantage of this free SEO tool and create your business profile.
I cannot stress enough how important contact information of your business is. Make sure information about your business hours, your email, phone numbers and address is indicated. However, Google will need to verify that your business is authentic.
Reviews have become an essential component of a successful local SEO strategy. What customers say about your business matters. Online reviews influence the buying decision of most people.
It will take few online reviews for a customer to make a purchase decision. When your customers perform a query search, such as best Web SEO Consultant in Orange County, California, they should find you.
The best organic listings are taken by the Business with good reviews. If you want to be on top of search results, you need user reviews. You can also register on review sites such as Zagat, Yelp, Time Out and TripAdvisor where your customers can leave reviews about your business.
Reviews provide reassurance and proof that your company offers the best services. They provide the extra push and are relied upon by many people.
3. Optimize your Website
You can help search engines understand your local business by optimizing your website. You can do this by creating content related to your business. Your homepage should state who you are, create a page for every service, product anduse local business schema.
The homepage of your website should have all information about the services that you offer and location of your business. Make it easy for search results by including Meta descriptions, title tags and header tags in your site.
I provide professional SEO Services in Orange County CA,and I have made sure that my page title tags have the name of the city that I focus on. Do not forget to add product or schema to your site.Schema contain important information that a search engine understands.
4.Optimize your site for mobile
Your website needs need to be mobile optimized because majority of local business searches are done on mobile devices such as tablets and mobile phones. Make sure your website has responsive layouts and it is user friendly.
Having a mobile optimized site will make sure your potential customers have an optimal experience while accessing your site from their mobile devices. This is possible if your website has command options, is easy to navigate and has large buttons.
It will ensure that visitors won’t simply leave due to inconvenience. Contact us if you want a mobile friendly website. We will make it look modern, relevant and make sure navigation through it is easy.
5. Get Inbound Links with Relevance and Authority
Back links are powerful enough to rank a site. They inform search engines that you are a legitimate company. They help to build your page authorities and increase the chance of your site coming on top of search engine results.
Your site needs to be shared on other sites that have authority and are relevant on your niche in order to have valuable backlinks. The content of the sites you have incoming links must have same content as your site.