Search engine marketing is one of the effective ways to advertise your products and services.  SEM refers to paid search marketing. You increase traffic to your website through paid advertising. With millions of websites on your niche vying for the same traffic, it is never been more important to advertise on the internet than today.

It is worth noting that SEM is completely different from SEO. With search engine marketing, you market your business using paid advertisements offered bysearch engines.

With search engine optimization (SEO), businesses don’t pay search engines for traffic. They take some steps to ensure they get organic traffic. SEM activities includes; AdWords, product listing ads (shopping ads),  pay per click (PPC),  paid search advertising,  cost per click (CPC), Bing ads and Yahoo ads.

What is Search Engine Marketing?

Search engine marketing (SEM) refers to paid search marketing.  Businesses pay for keywords related to their certain products or services. These keywords come on top of search engines when their target audience does a search.

The ads created can be small texts or visuals like with product listing ads or shopping ads. With product-based advertisements, your target audience needs to see attractive images accompanied by important information such as price in order to click them.

SEM is a quick and effective way to place your adverts on first page of search engines.

Search Engine MarketingProcess

All the SEM activities focus on bringing paid traffic to your site and improving your website visibility in search engines. To be successful with your adverts, you need a good plan. Know your target audience and what they are looking for when they do a query on search engines.

In short, know the keywords that your target audience is using in search engines. Define your goals. Write what you want to achieve with any CRM – Customer Relationship Management – activity. Next, use the best CRM activity and draft a well written ad that will inspire click through.

Know the keywords that your target audience uses the most.  The last step is important. Your landing page should have high-quality images and content with call to actions buttons to increase conversions.

Use search engine marketing to attract new customers and complement your other marketing campaigns.

SEM activities

Pay per click (PPC)

Are you wondering what PPC marketing is and are curious to learn more about it? You have come to the right place. This is a form of marketing where businesses pay a fee each time one of their ads is clicked.

With this method, you buy traffic rather than earn it organically. Businesses bid for ad placement on search engines’first page. If someone happens to click the ad and visits your website, you have to pay the search engine a certain amount of money.

The visit is worth more because it results in a sale. It is therefore important that you build a winning PPC campaign with the right keywords.  Know your audience and what they are searching on the internet.

Make sure your landing page is optimized for conversion. If your landing page is useful and attractive to your target audience, you will have higher conversions.


Use of AdWords is the most effective marketing channel for some companies. It will bring high value customers as long as you keep paying for them.  Many of the companies that are successful with AdWords campaigns hire professionals like us, Trendy Mobile Designs.

We make sure that our clients achieve their desired results.  Making it on first page of search engines with SEO may take months or even a year. It is also no joke competing with big brands that dominate the first page of Google, Bing and Yahoo.

You need paid advertising to help drive relevant traffic faster to your site. They will give you the advantage over the big brands while increasing your brand visibility. AdWords are important mostly for a small business that has not ranked yet.

AdWords is Google’s advertising system. Advertisers must bid for the highest spot on search result on Google. The higher your bid, have keywords relevant to the search query and a quality score, the more likely your advert will rank well and receive a lot of clicks.

They also operate on a pay per click model where advertisers pay for each click.  Google system of ranking ensures advertisers reach their target customers at a cost they can afford.

Google Shopping

These are shopping ads that appear on Google search results. They are more than just text ads. They feature eye grabbing image of the product. Additionally, the ads contain important information of the product such as price, store and product name.

You will be able to sell your products to your target customers with shopping adverts.  The good news is, you only pay when visitors click to your website.  This form of marketing is suitable for ecommerce sites and companies that deal with products.


Search engine marketing is the process of marketing products and services using paid advertisements offered by search engines. This form of marketing delivers immediate results unlike with SEO that takes time.

It is one of the effective ways to bring qualified leads. Small businesses would benefit from paid advertising because they will reach new customers and increase revenues quicker.

Contact us if you are looking for an SEM agency. We will create for you an effective paid search strategy that will quickly help grow your business and you can start to see results much sooner.